Where will I find customers if I start my own travel business? (Part 1)

One of the main concerns many of our Travel Counsellors face when deciding to start their own business is where they’ll get their customers from. Will anyone want to use me? How will I find new customers? Will I get marketing support to grow my business?

Typically, if you’ve worked in as a high-street travel agent, you’ll be used to a steady flow of customers coming in through the door. The prospect of this stream disappearing does obviously raise the question of how customers will find now you. On the other hand, if you haven’t worked in travel before, you might feel like you’re starting from scratch.

The first thing to know is that Travel Counsellors provides you with plenty of support to help you manage the transition, including your very own Business Development Coach. Secondly once you’ve taken the plunge, on average, our Travel Counsellors earn 8% more than the average high-street agent salary. Indeed, our top Travel Counsellors earn more than £250k a year!

So how do they do it? Here are our first five tips for building your customer base...

Friends and Family

The best place to begin when you start telling people about your new travel business is your friends and family. You’ll be surprised at how many people you know are interested in bespoke holiday planning.

Join a Formal Networking Group

Business networking groups can be a great source of new contacts and an opportunity to spread the word about the service you provide. There are many different groups around the UK who meet regularly on a weekly or monthly basis, to reach out to others in their local business community. Meetings give you a supportive environment in which to find new sales prospects – as well as gaining valuable advice from like-minded business professionals like yourself. One of the largest groups is Business Networking International (BNI) which holds more than 7,300 meetings around the world every week – there is likely to be at least one BNI chapter in your area.

Informal Networking

If you don’t fancy a business group, how about a less formal approach to networking? There are plenty of informal groups you can attend such as Ladies Who Latte. Think about any other groups or local classes you a member of – even if it’s the gym! What opportunities do they offer to reach out to people and let them know about the services you can now offer? Once you’ve got the networking bug, you’ll be surprised how naturally you will slip into it.

But don’t forget, our Business Development team are here to help you find a group that will suit you. We will also help you with advice, support and tools to help you find your feet when you start networking.

Ask for Referrals

Don’t be shy! If you’ve provided a great service to someone, they are likely to want to tell people about it. So, do always ask for a referral. You could also ask your happy customers to leave a review or share a link to your Travel Counsellor profile on social media.

Local Events

Local events can often be a great source of potential customers. We provide great printed materials, branded merchandise, banner stands for you to use at events, and we can also help you create printed materials to leave out or to distribute. Your Business Development Coach can help you with ideas for placing an advert in the programme, setting up a stall or with ideas for grabbing people’s attention – and it’s usually a lot of fun meeting new people who are interested in booking holidays.

It is amazing how many ideas you can find for getting your name out there, when you begin to think about it. Check our part 2 for more tips on how to find customers if you decide to start your own travel business.


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