As a Travel Counsellor, you’ll be a self-employed business owner, running your own travel business from home. That kind of working lifestyle is very different to the office, shop or other salaried employment you might be used to.
A quick internet search of how to market your business throws up lots of useful advice: use social media, advertise in a local paper, just do something. But why rely on the same strategies that everyone else finds with a quick Google?
We look at the reasons why an increasing number of companies are formalising “bleisure” travel policies and the benefits it can bring to your clients.
So far this year, our Travel Counsellors have packaged over 1,200 bookings directly with our DMCs through our in-house booking system Phenix, compared to 400 throughout 2016.
It is amazing how many ideas you can find for getting your name out there, when you begin to think about it. Although it is hard work at first, it is incredibly rewarding.
One of the main concerns many of our Travel Counsellors face when deciding to start their own business is where they’ll get their customers from. Will anyone want to use me? How will I find new customers? Will I get marketing support to grow my business?
Caring and kindness are not just ‘nice things to do’ – this is a key trend showing a customer that you care like a friend, be that through face to face interaction or sharing such positive stories on social media.