Travel Counsellors launches interactive itineraries

We’ve launched our interactive itineraries, offering customers a more immersive and engaging way to explore their travel plans.

Developed in-house over the past 12 months and fully integrated into the myTC platform, the new feature transforms traditional, static travel documents into visually rich, multimedia itineraries, enabling Travel Counsellors to present quotes in a more personalised and compelling way - all while ensuring a seamless end-to-end customer journey.

Following a successful pilot involving over 80 Travel Counsellors, the technology is now being rolled out across the wider global community of over 2,000 Travel Counsellors. The interactive itineraries include rich destination content based on Phenix package sales, blending captivating storytelling, vibrant imagery, and practical travel tips to inspire and inform customers at every stage of their trip.

Technology to enhance the personal touch

Jon Bauer, our Chief Technology Officer, said: “We’re excited to introduce our interactive itineraries feature, representing another step forward in how we use technology to enhance the personal touch that our Travel Counsellors offer. By reimagining traditional itineraries as dynamic, content-rich journeys, we’re not only improving customer engagement but also giving our business owners back valuable time, enabling them to focus on what they do best - building strong, lasting relationships with their customers and clients."

Sharon Tiernan-Murphy, Travel Counsellor, commented on her experience using the technology: “Interactive itineraries takes our myTC platform to another level for both my customers and I. Customers can now access even more valuable information extra to their proposals, itineraries, and quotations. The detailed information on the destinations and hotels is proving extra beneficial and saving my customer’s time!”

The launch follows our acquisition of Planisto, which has played a key role in accelerating the content development capabilities within our platform, paving the way for future innovation.

Here at Travel Counsellors, our world-class technology is designed to make your life easier as a business owner – freeing up your time to focus on caring for your customers, without losing the personal touch.