Our Business Model

We've seen consecutive double-digit growth every year since opening in the UAE office in 2012, providing comprehensive financial protection for your customers, and 360° wrap-around support for you.

How it works

  1. We work in partnership with you. You’ll be a self-employed franchise holder arranging bespoke travel experiences for your customer. You’ll earn money from commission on all the travel services you sell.
  2. That commission is then split 60/40 with us. 60% for you; 40% for us. For that 40%, we’ll provide you with unrivalled support and continuous investment in your business.
  3. Although we are a commission-based business, we champion superb customer experience and service above all else. So where two holidays exist, one better for the customer and one better for your pocket, your priority will be what’s right for the customer.
  4. Joining Travel Counsellors will give you the opportunity to be part of a unique global travel company. Are you ready to be part of the next step in our incredible journey?

Trusted Travel

When it comes to travel, it’s important to know you’re booking with someone you can trust. As a company that truly cares, we place trust at the centre of everything we do. Our business model is built on establishing trusted personal relationships with our all of customers, whether that’s our leisure holidaymakers or our business travellers.

We underpin our unique personal service with our own extensive financial protection for customers. As well as the reassurance that work in partnership with thousands of hand-picked suppliers and trusted travel providers around the globe to ensure our customers receive the highest possible levels of protection, care, support and service wherever and whenever they travel with us.

> More about our business model

What can I book?

Our superb, integrated digital platform, Phenix, allows you to source and book the holiday that’s right for your customer.

Earn enhanced levels of commission creating bespoke travel itineraries quickly and easily. Filter and select flights, transfers, accommodation and services from a host of trusted travel partners all on one digital platform. While delivering a truly unique travel experience that simply can’t be bought elsewhere.

Or, you can act as the travel agent, and book with one of a host of third-party travel providers.

Our model is all about flexibility, and doing what’s right for your customer.

Find out more about our systems

Fulfilling dreams, creating memories

As a Travel Counsellor, you’ll be responsible for running your own business, but we’ll support you every step of the way. Our expert coaches will provide you with proven strategies to build and maintain a sustainable customer base, but you’ll need to be outgoing, energetic, motivated and committed to networking and finding new business.

Our tried and tested model proves that a relationship-based network of clients leads to a higher level of repeat bookings, from delighted customers who truly value your expertise and exceptional service. This is proven by our incredibly high customer satisfaction score of 96%.

> Find out more about how we support you

To succeed, we’ll give you:

Industry-leading tools and technology, world-leading training, ongoing support and a warm welcome into a fantastic global travel company that’s truly unique. In short, we’ll give you all the support you need to make yours a successful business.

To succeed, you’ll need to be:

  • Based in The UAE
  • Passionate about travel
  • Motivated to work from home on a commission only basis

Need advice?

Call us on 04 703 6803

Contact Us

How we support you

No matter how big your ambition, you’ll always get the support you need:


  • Best in class training and ongoing support, whatever your background
  • We’ll support you to set up, grow and succeed with your business

Our Support Team

  • You’re self-employed, so you call the shots
  • But you’ll have our UAE and global head office teams working to help and support you and 24/7 Duty Office for emergency assistance


  • Our integrated booking platform, Phenix, and associated customer portal
  • Constant investment in new technology to support your business


  • Our unique standing in the industry is a powerful ally as you set up your own franchise
  • 1,800+ global colleagues and 60+ in The UAE provide instant expertise and an invaluable support network


  • ILM-qualified business coaches to increase your skills and confidence
  • Continual learning and development to keep your knowledge expanding and your business growing


  • Our daily media keeps you abreast of the latest developments at Travel Counsellors and in the travel industry
  • Webinars, TV shows, forums and yammer groups keep you informed and included

The Travel Counsellors Community

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At Travel Counsellors, we love what we do. After all, we’re in the best industry in the world - travel. Our giveaways, educationals, incentives, events, promotions and conferences are second to none.

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