Get to know us

We’re a global travel business with exceptional customer care in our DNA. We empower people with a passion for travel to run their own corporate or leisure travel businesses, taking care of the travel arrangements of more than 450,000 customers each year.

We aim high – to be the world’s most caring travel homeworking company

We put people above all else. We help colleagues embrace their entrepreneurial spirit. We provide the tools, technology and support needed to build flourishing leisure and corporate travel businesses as part of a company that truly cares.

Our Story

Travel Counsellors was founded in 1994, in the UK, with a desire to provide customers with the best travel experiences possible, and to create inspiring career opportunities for people with a passion for travel.

We’re now a truly international business with teams across six countries, including South Africa which was founded in 2007. We’ve come a long way, but we’re just getting started.

Read our full story

What do we do?

The best way to show what our franchisees do is to let our customers explain. All the footage in this video was taken by customers and shared with us.

You can see we care in everything we do

We’re a people-first business, with care at the heart of our culture.

We lead by example

  • We live and breathe the values that make us special
  • We all take responsibility as role models in our business

We nurture

  • We guide, we don’t instruct; and we nurture creativity
  • We empower our people to be the best version of themselves

We’re a connected team

  • Our clear vision and strategy mean we really know our ‘why’
  • We’re united by a clear sense of purpose and a shared set of values

We trust

  • Our environment is open and honest, and we encourage 360° feedback
  • We trust our people, empowering them to make decisions about how they work

We grow

  • We’re passionate about attracting and developing the best talent to deliver our vision
  • We encourage learning and development, and strive for continual improvement

We support & celebrate

  • Our culture is caring and supportive
  • We love celebrating our success and rewarding our people
More about our culture

We put the trust into travel

It’s important to know you're booking travel with someone you can trust. We put trust at the centre of everything we do and our business model is built on establishing trusted personal relationships with customers.

We underpin our unique personal service with financial protection for customers, as well the reassurance provided by our ASATA and IATA licences. And by working with thousands of hand-picked suppliers and trusted travel providers around the globe, we ensure customers receive the highest levels of protection, care, support and service wherever and whenever they travel with us.

> More about our business model

The world’s our office

Travel Counsellors is a truly international business, operating in the UK, Ireland, South Africa, UAE, Belgium and the Netherlands. We’re a connected community of travel professionals who share knowledge, local insights and success stories.

“You'll be empowered to work on things you're passionate about. You'll be given autonomy. Your ideas will matter.”

Lauren, Technology Service Desk Analyst

Best support team, both locally and internationally

60% Repeat booking rate over

“I love caring for my customers and growing my business as a result. Joining Travel Counsellors is the best thing I’ve done.”

Lynde, Travel Counsellor