A business model that’s proven

We're the longest-established global travel agency franchise, with more travel professionals running their businesses with us than any other. That’s proof that our model works.

Let’s get down to the details

  1. Our business model is built on partnerships. As a self-employed franchise holder arranging bespoke travel experiences for your customers, you’ll earn commission on the services you sell.
  2. Commission is split 60/40 - 60% for you. That means Travel Counsellors’ fees are 40%, but for that you get our unwavering support and continual investment in your business.
  3. Although we’re a commission-based business, customer experience means everything to us. When presented with two holiday options - one better for the customer and one better for your pocket - you’ll always put the customer first.
  4. Join Travel Counsellors and you’ll become part of a unique global travel company. Are you ready to share our incredible journey?

Trust in our financial strength

Everything you book with our approved suppliers is financially protected. This is unlike other travel franchise opportunities, because no other company cares about its customers like us.

With this level of financial protection we’ve successfully and seamlessly protected many of our overseas customers in the event of supplier failures.

Booking made simple

Our integrated digital platform, Phenix, is a game-changer in allowing you to source and book the right holidays for your customers.

It offers you the control and freedom to:

  • Earn higher levels of commission by creating bespoke travel itineraries quickly and easily
  • Filter and select flights, transfers, accommodation and services from a host of trusted travel partners, all on one digital platform
  • Wrap everything up with extensive financial protection, giving peace of mind to your customer and delivering a unique travel experience that can’t be bought elsewhere

You have complete flexibility to do what's right for your customer.

> Find out more about our systems

Living the dream while creating memories

Always dreamt of running your own business? Our expert coaches help make it a reality and will support you every step of the way. By following our proven strategies of how to start a travel agency, you’ll build and maintain a sustainable customer base by bringing your energy and committed to networking and new business.

And our approach works. A relationship-based network of clients leads to a higher level of repeat bookings from delighted customers who value expertise and exceptional service. This is proven by our incredibly high customer satisfaction score of 96%.

Find out more about how we support you

Everything you need to succeed

Industry-leading tools and technology, world-leading training, ongoing support and a warm welcome into a fantastic, unique global travel company. In short, we’ll provide everything required to make yours a successful travel franchise business.

To succeed, you’ll need to be:

  • Eligible to work in South Africa
  • Commit to it, full-time
  • Understand that you’ll be running your own business, on commission-only

Need advice?

We'd love to help, call us on 082 936 1180,

Contact Us

Support that never wavers

We’re as ambitious as you, and the support we offer helps you take your career where you want it to go:


  • Best in class training and ongoing support
  • Continual guidance as you set up and grow your business

Assistance that goes the extra mile

  • You’re self-employed, so you call the shots
  • The peace of mind knowing that you’re backed by our support team 24/7

The technology to deliver

  • Our integrated booking platform, Phenix, and associated customer portal
  • Constant investment in new technology to support your business


  • Our unique standing in the industry is a powerful ally as you set up your own travel franchise
  • 1,900+ global colleagues provide instant expertise and an invaluable support network

Developing you and your business

  • Personal business coach to increase your skills and confidence
  • Continual learning and development to help grow your knowledge and your business

Clear communication

  • Daily media keeps you abreast of developments at Travel Counsellors and across the travel industry
  • Webinars, TV shows, forums and message boards keep you informed and included

Be part of something bigger

We believe in community, not competition

When you join Travel Counsellors, you join a global community of like-minded travel professionals, each running their own business their way. Find out what life as a Travel Counsellor is like.