Smart Tools That Take The Hard Work Out Of Marketing

One of the most common concerns we hear from travel professionals exploring the idea of becoming a Travel Counsellor (TC) is a simple, honest admission: "I’ve never done marketing before. Where do I even start?"

It is a completely valid question. When you are used to working in a role where the marketing department sits on a different floor (or in a different building entirely), the thought of suddenly having to promote your own business can feel daunting. You might worry that you need to be a graphic designer, a copywriter, and a social media influencer all rolled into one.

We have good news: We’ve got you.

At Travel Counsellors, we believe that you should spend your time doing what you love, building relationships with your customers and crafting unforgettable travel experiences. You shouldn't have to stress about pixels, fonts, or algorithms. That is why we have a global marketing support team and a suite of smart, intuitive tools designed to make marketing your business easy, effective, and stress-free.

Here is how we help you unlock your potential and grow your business, even if you have never written a marketing plan in your life.

TC Co-Pilot: Your Personal AI Assistant

Technology moves fast, and we make sure our Travel Counsellors are always ahead of the curve. In November, we launched TC Co-Pilot, an innovative AI-powered assistant designed specifically for our community.

Unlike generic AI tools that can feel impersonal or robotic, TC Co-Pilot is tailor-made for the travel industry. It is fully integrated into our proprietary platform, Phenix, meaning it understands your workflow.

Think of it as having a digital marketing assistant sitting right next to you. It helps you with the tasks that often take up the most time:

• Building Itineraries: It helps you craft detailed, exciting travel plans in moments.
• Research: It assists in finding the perfect hotels and experiences.
• Content Creation: Stuck on what to write for a Facebook post? TC Co-Pilot can help you plan social media content and create engaging marketing materials.

This tool is about giving you time back. It handles the heavy lifting of drafting and researching, allowing you to add that personal, human touch that your clients love.

The Marketing Hub: Your Brand in a Box

Consistency is key when building a business, but with Travel Counsellors, you don't need a design degree to look professional. We have created the online Marketing Hub to be your one-stop shop for everything you need to build your brand presence. Imagine having a library of hundreds of professionally designed assets at your fingertips!

The best part is that we provide editable templates. You can quickly customise materials to suit your needs while resting easy knowing the design is of a high quality and "on-brand."

Phenix Contact Centre: Smarter Customer Relationships

Marketing isn't just about finding new customers; it is about looking after the ones you have. Phenix is our in-house booking and CRM (Customer Relationship Management) platform. We have invested millions in this technology to ensure it serves the specific needs of a modern travel business.

Phenix does more than just book holidays. It helps you get closer to your customers. Through sophisticated segmentation, you can group your customers based on their preferences, for example, families who love skiing or couples who prefer luxury cruises.

Once you have these groups, you can send personalised marketing messages directly through the platform. Instead of sending a generic "Summer Sale" email to everyone, you can send a bespoke offer that you know they will be interested in. This targeted approach is far more effective and helps your customers feel truly valued and understood.

We Do the Heavy Lifting: Centralised Campaigns

You are never on your own when it comes to strategy. To help you reach more customers and inspire your existing network, our head office team runs consistent, centralised marketing campaigns throughout the year.

We provide you with:

• Monthly Social Media Plans: We give you a roadmap of what to post and when, so you never have to stare at a blank screen wondering what to say.
• Consumer Mailers: We produce high-quality digital brochures and emails packed with competitive offers and inspirational content that you can share with your database.

These resources ensure that you always have something exciting to talk about, without having to source the offers or write the copy yourself.

Continuous Learning and Expert Support

Tools are fantastic, but sometimes you need to talk to a human. We understand that learning new skills is a journey, which is why we offer continuous support.

You will have access to expert training designed to help you improve in specific areas. Whether you want to master Instagram or learn how to write blogs, there is a training module or a workshop for you.

Furthermore, our expert marketing support team is always on hand to answer your questions. We are not successful until you are, so we are dedicated to providing the guidance you need to feel confident.

Focus on What You Love

Care for our Travel Counsellors and their customers is at the heart of everything we do. We have invested in this technology and support structure for one simple reason: to take the stress out of running a travel business.

By automating the hard work and providing you with ready-made, professional assets, we save you time. You can use that time to focus on what really matters: connecting with people, understanding their travel dreams, and crafting the bespoke experiences that they will remember forever.

You don't need to be a marketing expert to run a successful travel business. You just need the right partner. With Travel Counsellors, you have a world-class marketing team in your corner, cheering you on every step of the way.

Ready to start your journey?

If you are passionate about travel and ready to take control of your career, we are here to help you succeed. Contact us today to learn more about how we support our business owners.