Insights

Travel Counsellors have embraced a new market that has brought much opportunity.

The past year was unexpected to say the least. To say that it was a challenging year is an understatement! While international travel came to a standstill and with the last of the repatriation flights taking flight, Travel Counsellors reinvented themselves.

Opportunities for new markets were identified and training was underway. Most Travel Counsellors became South African specialists. They participated in the South African Tourism training. Head Office also put on specialist training covering all of 9 provinces. The training covered what customers and see and do in each of the provinces.

Business Development Marc de Jager also ran a training session around customer sentiment highlighting the needs of customers, what it is that they are looking for, how to meet the needs and so much more…

eShots templates, blogs, social media images and videos were created so that our franchisees could send them out to their client base. This has resulted in many local holidays being booked.

Travel Counsellors took to the roads themselves exploring the product first hand and posting on their social media channels and telling all their customers about their experiences. This has resulted in new bookings coming in and gaining a new market segment.

Lockdown has brought challenges to all and customer being stuck inside the same 4 walls for too long has helped out Travel Counsellor franchisee book their clients somewhere local even if it was only for 1 night.

With digital nomads on the rise, many customers can work remotely from anywhere. Longer stay holidays are on the rise and customers have an appetite for local travel.

If you too would like to be part of a special company where you will never standstill. It’s time to regain your confidence. Don’t wait for the green light to come through, use the time know to get yourself ready so that when green comes you are ready to fly. Travel Counsellors will support you and give you all the tools that you need. If this sounds great then get in touch, we would love to chat to you.

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