Travel Counsellors South Africa launches interactive itineraries

We’ve launched our interactive itineraries! This means that customers will have a more immersive and engaging way to explore their travel plans.

Developed in-house over the past 12 months and fully integrated into the myTC platform and app, the new feature transforms traditional, static travel documents into visually rich, multimedia itineraries, enabling Travel Counsellors to present quotes in a more personalised and compelling way, all while ensuring a seamless end to end customer journey.

Following a successful pilot involving over 80 Travel Counsellors, the technology is now being rolled out across the wider global community of over 2,200 Travel Counsellors. The interactive itineraries include rich destination content based on package sales from the in-house booking tool, Phenix, blending captivating storytelling, vibrant imagery, and practical travel tips to inspire and inform customers at every stage of their trip.

Jon Bauer, Chief Technology Officer at Travel Counsellors, said:

“We’re excited to introduce our interactive itineraries feature, representing another step forward in how we use technology to enhance the personal touch that our Travel Counsellors offer. By reimagining traditional itineraries as dynamic, content-rich journeys, we’re not only improving customer engagement but also giving our business owners back valuable time, enabling them to focus on what they do best - building strong, lasting relationships with their customers and clients."

Kerith Hulme, Gold Travel Counsellor, commented on her experience using the technology:

“Interactive Itineraries are a great tool to help our customers visualise their trip. It adds another dimension to what we are offering our clients.”

Travel Counsellor, Vanessa de Vere had this to say:

“It was great to be among the first to try out the new interactive itinerary feature. I've already used it to send my first quotes, and the response from clients has been amazing. One standout example was a complex New Zealand itinerary for a brand-new client. I guided them through it all over the phone, as they’d just signed up to myTC and they booked with me immediately!”

The launch follows Travel Counsellors’ acquisition of Planisto which has played a key role in accelerating the platform’s content development capabilities, paving the way for future innovation.