Travel Counsellors Unveils TC Co-Pilot: Your AI-Powered Assist
Travel Counsellors, the go-to platform for travel entrepreneurs, has just launched something pretty exciting: TC Co-Pilot. This AI-powered assistant is here to make life easier for TCs while delivering personalised experiences for their clients.
TC Co-Pilot has been in the works for 18 months, built entirely in-house by the Travel Counsellors team. After a successful trial run with over 120 Travel Counsellors, it has now been rolled out to our global network of 2,200+ business owners. And the best part? It’s been fine-tuned based on real feedback from the people who’ll actually use it.

What makes TC Co-Pilot special
Unlike your average AI tool, this one is tailor-made for Travel Counsellors. It’s fully integrated with our proprietary platform, Phenix, and comes packed with features to help with everything from building itineraries and researching hotels to creating marketing materials and planning social media content. It even adds a personal touch for clients with things like custom packing lists, local restaurant tips, and personalised welcome letters. Basically, it’s designed to save time and let Travel Counsellors focus on what they do best: building stronger relationships with their clients.
AI doesn't replace the human touch
Jon Bauer, Travel Counsellors’ Chief Technology Officer, summed it up perfectly: “We’re thrilled to bring TC Co-Pilot to our global community. This isn’t about replacing the human touch - it’s about enhancing it. TC Co-Pilot gives our Travel Counsellors the tools to work smarter, be more creative, and deliver even more personalised service. It’s all about freeing up time and strengthening the connections that make travel experiences truly special. And the best part? This innovation was built by our community, for our community.”
The future with TC Co-Pilot
And this is just the beginning! Future updates are already in the works, with plans to expand itinerary options, boost performance insights, and add creative tools for marketing content.
Technology investment
TC Co-Pilot is part of Travel Counsellors’ ongoing investment in technology, reinforcing our commitment to innovation that strengthens client relationships and builds loyalty that lasts.
This powerful tool is just one example of how Travel Counsellors is using technology to elevate the travel experience and provide tailored, personalised service.