One of the main concerns many of our Travel Counsellors face when deciding to start their own business is where they’ll get their customers from. Will anyone want to use me? How will I find new customers? Will I get marketing support to grow my business?
It is amazing how many ideas you can find for getting your name out there, when you begin to think about it. Although it is hard work at first, it is incredibly rewarding.
It’s not just the kids that love a good story – they are what make us tick, from a plot in soap, a good book, play or snappy headline that captures our attention, such as the recent ‘travel agent secures booking whilst in hospital’.
Caring and kindness are not just ‘nice things to do’ – this is a key trend showing a customer that you care like a friend, be that through face to face interaction or sharing such positive stories on social media.