How we support Travel Counsellors to build thriving travel businesses

If you’ve been dreaming of starting your own travel business, but feel unsure about taking the leap, then you’re in the right place. At Travel Counsellors, we’ve spent nearly three decades helping individuals—just like you—build successful travel businesses filled with purpose, freedom, and possibility.

Setting up your own business can feel like a big step, but with world-leading support, cutting-edge technology, and a community that truly cares, success becomes not just attainable—it's inevitable.

Whether you’re an experienced travel professional or entirely new to the industry, this blog will show you exactly how we provide the tools, resources, and personal guidance to empower you to thrive.

Why choose Travel Counsellors to build your business

Starting a business can often feel lonely, but not when you partner with Travel Counsellors. We’re here to guide you through all aspects of running your own travel franchise—even if you’ve never done it before. Imagine being surrounded by a global support network of over 2,000 Travel Counsellors, all cheering for your success.

Here’s what makes us different:

The freedom to be your own boss

Create your own schedule, make family time a priority, and choose the type of travel experiences you sell. With Travel Counsellors, you’re always in control.

Unlimited earnings potential

Our unique model allows you to keep 60% of your profit, meaning the harder you work, the more you earn. Forget sales targets—you set your own goals.

No experience? No problem

Our training and onboarding programmes cater to all levels, whether you’re a seasoned travel expert or starting from scratch.

Unparalleled job satisfaction

With over 97% of our partners rating their job satisfaction as "high" or "very high", you’ll be running a business that you love.

A culture that cares

We’re more than just a franchise — we’re a family, offering personal support, training, and mentorship in a truly collaborative environment.

Here’s how we go above and beyond to ensure your success.

Comprehensive onboarding and training

Building a business starts with building confidence. That’s where our award-winning onboarding and training programmes come in.

Depending on your background, we’ll guide you through a course designed specifically for your skillset and goals. Here’s a quick look at the onboarding programmes we offer:

For experienced travel experts

If you’re already a pro in corporate or leisure travel, our programmes will help you take your expertise to the next level by running your own business.

Returning to travel

Loved working in travel but took a career break? We’ll help you refresh your knowledge and reignite your passion.

Travel Academy

Completely new to the industry? No problem — our Academy is designed for aspiring Travel Counsellors with no prior experience.

Our training involves a comprehensive induction and access to over 4,500 interactive videos and courses, helping you learn everything from selling itineraries to growing your customer base. You’ll also be partnered with an experienced mentor for the first six months of your journey.

Cutting-edge tools and technology

Running a travel business has never been easier thanks to our state-of-the-art technology platform. Built exclusively for Travel Counsellors, this robust system gives you everything you need at your fingertips, including:

Our global booking platform, Phenix

Featuring thousands of travel suppliers, localised itineraries, and dynamic pricing, our platform simplifies the complexities of travel booking.

CRM tools

Manage client relationships and personalise customer experiences with ease. Monitor your client history and use data-driven insights to deliver exceptional service.

Marketing

From email templates to seasonal campaigns, our marketing support empowers you to reach your target audience with impactful communications.

With these tools, not only will your day-to-day operations run smoothly, but you’ll also be able to focus on the bigger picture — growing your business.

A community like no other

Becoming a Travel Counsellor means joining not just a team, but an enthusiastic global community. With events like our Takeover Days and expert-led workshops, you’ll always feel connected in a way that motivates and inspires.

Many of our Travel Counsellors describe their colleagues as “like family”. Whether it’s a quick pep talk or celebrating milestones together, you’ll find that our team culture is non-competitive, supportive, and full of heart.

And the best part? You’ll still get to interact with your clients one-on-one and build meaningful, long-term relationships — with the added reassurance that our entire team is here to back you up.

Take the first step towards building your dream career

Do you have the drive to start your own travel business? With Travel Counsellors, you don’t have to do it alone.

Our proven business model, industry-leading support, and caring community have helped thousands of entrepreneurs succeed—no matter their background or experience.

If you're ready to turn your passion for travel into a profitable career, get in touch today or book onto one of our Discovery events see how we can help you achieve your goals.