Our Business Model

Travel Counsellors are the longest-established UK travel franchise, with more travel professionals running their businesses with us than any other.

How it works

  1. We work in partnership with you. You’ll be a self-employed franchise holder arranging bespoke travel experiences for your customer. You’ll earn money from commission on all the travel services you sell.
  2. That commission is then split 60/40 with us. 60% for you; 40% for us. For that 40%, we’ll provide you with unrivalled support and continuous investment in your business.
  3. Although we are a commission-based business, we champion superb customer experience and service above all else. So where two holidays exist, one better for the customer and one better for your pocket, your priority will be what’s right for the customer.
  4. Joining Travel Counsellors will give you the opportunity to be part of a unique global travel company. Are you ready to be part of the next step in our incredible journey?

Financial trust

It’s reassuring to know that everything you book with Travel Counsellors is financially protected.

Offering an unrivalled level of cover for your customer, negotiated individually with each and every supplier, our unique Travel Trust is unlike any other in the travel industry.

It holds your customer's money in reserve, releasing it to the supplier only once your customer has travelled.

It's this enhanced level of financial protection that has enabled us to successfully and seamlessly protect many of our overseas customers in the event of supplier failures.

Why do we do this? Because no other travel company cares about its customers like we do.

What can I book?

Our superb, integrated digital platform, Phenix, allows you to source and book the holiday that's right for your customer.

Earn enhanced levels of commission creating bespoke travel itineraries quickly and easily. Filter and select flights, transfers, accommodation and services from a host of trusted travel partners all on one digital platform. Wrap them up in our extensive financial protection, giving peace of mind to your customer, and delivering a truly unique travel experience that simply can’t be bought elsewhere.

Or, you can act as the travel agent, and book with one of a host of third-party travel providers.

Our model is all about flexibility, and doing what's right for your customer.

> Find out more about our systems

Fulfilling dreams, creating memories

As a Travel Counsellor, you’ll be responsible for running your own business, but we’ll support you every step of the way. Our expert coaches will provide you with proven strategies to build and maintain a sustainable customer base, but you’ll need to be outgoing, energetic, motivated and committed to networking and finding new business.

Our tried and tested model proves that a relationship-based network of clients leads to a higher level of repeat bookings, from delighted customers who truly value your expertise and exceptional service. This is proven by our incredibly high customer satisfaction score of 96%.

> Find out more about how we support you

To succeed, we’ll give you:

Industry-leading tools and technology, world-leading training, ongoing support and a warm welcome into a fantastic global travel company that’s truly unique. In short, we’ll give you all the support you need to make yours a successful business.

To succeed, you’ll need to be:

  • Eligible to work in the UK
  • Able to make a full-time commitment
  • Self-employed, on commission-only

Need advice?

We'd love to help

Contact Us

How we support you

No matter how big your ambition, you’ll always get the support you need:


  • Best in class training and ongoing support, whatever your background
  • We’ll support you to set up, grow and succeed with your business

Our Support Team

  • You’re self-employed, so you call the shots
  • But you’ll have our full support team working 24/7 to help your business grow


  • Our integrated booking platform, Phenix, and associated customer portal
  • Constant investment in new technology to support your business


  • Our unique standing in the industry is a powerful ally as you set up your own franchise
  • 1,900 global colleagues provide instant expertise and an invaluable support network


  • ILM-qualified business coaches to increase your skills and confidence
  • Continual learning and development to keep your knowledge expanding and your business growing


  • Our daily media keeps you abreast of the latest developments at Travel Counsellors and in the travel industry
  • Webinars, TV shows, forums and message boards keep you informed and included

The Travel Counsellors Community

Community, not competition

When you join Travel Counsellors, you join a global community of like-minded travel professionals, each running their own business in their own way. See how Tim Fitzgerald works with other Travel Counsellors in his local area.

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