What experience do I need to become a Travel Counsellor?
We have a route to becoming a Travel Counsellor for everyone – whether you’ve got years of experience selling travel, or you’re completely new to the industry.
We currently offer the following routes:
Leisure: For travel professionals who have a minimum of 3/4 years’ recent experience in a role selling travel.
Corporate: For travel professionals who have a minimum of 3/4 years’ experience in managing travel for corporate clients.
Business Development: For those with 3/4 years’ Sales or Account Management experience in the corporate travel sector
Travel Academy: For people who don’t have any previous experience in the travel industry, or have worked in travel, but in a non-sales role.
Return to Travel: For travel professionals who have a minimum of 3/4 years’ experience in a role selling travel, but have had a break of more than 12 months.
Travel Trade: For people who have previously worked in other areas of travel, such as product, marketing or hospitality, but not selling holidays directly to customers.
Agency Owner: For those currently running their own independent travel agency.
Our new franchise team will be happy to discuss your individual experience and advise you on the best route for you.
What does it cost to become a Travel Counsellor?
The joining fees depend on the route of entry, and your previous background in travel.
- Leisure, Corporate and Business Development are priced at £295 +VAT
- Return to Travel is £995 +VAT
- Travel Trade is £995 +VAT
- Travel Academy is £10,000 +VAT
- Agency Owners: We'd love to discuss with you one-to-one
After joining, the monthly fee is £40 +VAT
The joining and monthly fees cover everything you need to set up and run your business, with all Travel Counsellors trademark and brand privileges.
Compared to other franchises, within and outside of travel, we are competitively priced and are widely regarded as the most supportive travel franchise.
Will you help me market my business?
Yes - You’ll have access to professional and effective marketing materials created by our talented team of creatives.
We’re also on hand with plenty of tips on how to market yourself in your local area.
If you’d like to discuss upcoming marketing campaigns, our marketing team would be happy to take your call.
Is there out of hours support?
Yes - Our duty office is available 24/7 to help and support both you and your customers should an issue arise either pre-departure or in resort.
The duty office monitor worldwide events, so should an issue arise that may affect your clients then the duty office will communicate accordingly.
They will also run a report to identify the bookings that may be in resort or travelling imminently and they will notify you of any bookings affected.
The Travel Counsellor and the duty office work together to ensure our customers are looked after.
All our systems are available 24/7, no matter where in the world you are.
The majority of our Support Teams are available during traditional office hours, with key teams available in the evenings and on weekends as well.
What happens when I go on holiday?
We all need a break – so rest assured that your business won’t suffer while you’re taking some well-earned time away.
We operate a buddy system, so a named Travel Counsellor will look after your customers in your absence.
What support is available?
Our TC Support Portal is your first port-of-call for all help and enquiries.
The smart system will find resources and similiar questions from other Travel Counsellors, allowing you to find the answers you need and carry on with what you were doing.
The TC Support Portal continuously learns and as more questions are asked by Travel Counsellors, the more answers become available.
If you can't find what you need, you can submit an enquiry which will be picked up by our TC Support team, a multi-skilled team of travel experts.
I've always enjoyed going on educational trips - will I still have that opportunity?
Yes - We understand that to sell a destination, first-hand experience is invaluable. Thanks to our strong supplier relationships, we’re delighted to offer a wide range of educational opportunities to all Travel Counsellors.
Do you provide leads?
No - You'll build your client base from your personal network and through referrals. This ensures the quality of the leads, rather than wasting your time with 'cold' leads.
We suggest that you compile a list of family, friends and other personal contacts who you feel comfortable will support your new venture.
You’ll receive our full support to help you nurture a loyal customer base, promote your business and attract new leads.
Can I employ my own staff?
Yes - We encourage our Travel Counsellors to flex our business model and run their businesses in a way that suits them and their customers.
However, we would encourage you to carefully consider the financial implications and repsonsibilties if you decide to do so.
Is there an IATA licence and ATOL protection?
Yes - You can process scheduled air bookings, and the ticketing is done by our team at head office.
We also have our own consolidated rates with major airlines in both UK and Ireland.
Our holidays are ATOL protected and we also have the Travel Counsellors Trust Fund, which ensures all customer money is 100% protected.
How much can I earn as a Travel Counsellor?
The average Travel Counsellor earns £32,000 a year – that’s £6,000 more than the average high street travel agent.
Many of our ‘Gold’ and Corporate Travel Counsellors earn more than £100,000 each year.
Your earning potential is completely uncapped, so the more you put in, the more you get out.
What is the commission split?
Our commission model is based on a 60/40 split – you retain 60% of the profit you make on your bookings – and with our in-house booking system, Phenix, you’ll have complete control over the margin you make on your bookings.
Our Travel Counsellors tell us that the service and support they receive makes the 60/40 split great value for money.
Business Development Travel Counsellors operate on a commission split that is agreed between themselevs and the Corporate Travel Counsellor to whom they pass business. During your training and onboarding, we'll provide guidance on how to implement this.
Is there anything that I can offer my customers as a Travel Counsellor which sets me apart?
Yes - Our Travel Counsellors set themselves apart from the rest by building personal relationships with their customers and delivering the highest level of personal service and care that can be found in the travel industry.
It’s our unique approach to travel that makes us more than a little different from the rest. You’ll be able to offer your customers an authentic, tailor-made travel service, creating bespoke, 'one-off' itineraries that cannot be found anywhere else.
And that’s what keeps our customers coming back year after year, again and again. In fact, 96% say they would recommend Travel Counsellors to their friends, family and colleagues.
Can I choose my own hours?
Yes - It’s your business, so you’re the boss.
Just make sure that you’re devoting enough time to developing your business and nurturing your customer base.
If you’re working one hour a day and expecting incredible rewards, you might be disappointed – it’s no coincidence that our most successful Travel Counsellors are also our hardest working.
The flexibility that running your own business offers is one of the many reasons why our Travel Counsellors made the decision to be their own boss.
Do I have to be home-based?
No - The vast majority of our Travel Counsellors work from home, but you don't have to.
If you prefer, you can rent a non-retail office space and work from there.
Many Travel Counsellors also work on the go. As long as there is a secure internet connection, you can log on and work.
I've heard homeworking can be lonely. What support is available?
There are over 1,900 Travel Counsellors working around the clock, around the world – so you’ll always find that there’s someone to talk to if you need some support.
But we’re not just about webcams, message boards and TCTV broadcasts.
You’ll have plenty of ways to meet your friends and colleagues; from your initial training course, to celebration days, training and our prestigious events.
Many Travel Counsellors meet up with others in their local area, so don't be surprised if you get a phone call inviting you to their next meet up!
We also have a qualified personal counsellor and a number of our Support Colleagues are trained Mental Health First Aiders, plus your Business Development Coach will check in with you.
As a member of the Travel Counsellors family, you’ll never feel alone.
How long does it take to get set up?
You may have a notice period to work if you're moving from an existing employer (usually around four weeks). Your Travel Counsellors phone line will also need installing which can take up to a couple of weeks to install.
How long is the initial training?
We offer a range of training courses for individuals with varying degrees of travel sales experience.
Our Leisure, Corporate and Business Development Travel Counsellor training both have five day virtual training programmes, followed by a further 11 weeks of pre-induction modules.
Our Return to Travel training also has a five day virtual programme, but 15 weeks of pre-induction modules.
The Travel Trade programme has 10 days of virtual training followed by 18 weeks of pre-induction modules.
Is there a minimum sales target?
Whilst we don't set any defined targets, we encourage you to achieve a minimum of £200,000 sales in your first 12-months.
This is in your own financial best interests and to ensure you are setting off on a path to a sustainable, successful business. This shouldn’t present a problem if you give your full commitment and follow our advice on best practice.
When do I get paid?
You’ll be paid monthly by bank transfer, with commissions earned between 6-12 weeks before the customer travel date.