Our Travel Tracker Report shows travel is the number one spending priority for Brits

We recently surveyed 2,000 Brits to get an insight into their appetite for travel. 45% said holidays were their number one spending priority over the next 12 months – ahead of home renovations, dining out, and buying new clothes.

Our Travel Tracker Report also found that no corners are cut in the search for the perfect holiday experience, with as many as 81% exceeding their planned budget while on holiday. When it comes to looking after the planet, holidaymakers are prepared to pay even more. 52% of 16-24-year-olds said they would be willing to up their budget for a more sustainable trip.

75% of Brits surveyed also said that they are planning an overseas trip in the next six months – with the USA and Australia topping the 2024 destination hotlist.

This hunger for travel highlights the need for trusted travel experts who truly care about their customers. With this in mind, now is the perfect time to join us as a franchisee and benefit from uncapped earnings, world-class tech, and all the training you need to succeed. With our survey showcasing just how much business there is to go around, the sky is the limit in terms of where your franchise could go.

With our in-house booking platform, Phenix, and the integrated myTC mobile app, we make it easy for you to create bespoke itineraries based on your customers’ wants and needs while being able to send quotes over in a few clicks. Our strong relationships with suppliers, partners, and destination management companies worldwide allow you to curate perfect travel experiences – no matter how niche.

Steve Byrne, CEO, Travel Counsellors, said: “The clear takeaway from our Travel Tracker Report is that holidays will always be a number one priority – whether in terms of financial investment or emotional fulfilment.

“While the travel industry has changed dramatically in recent years, our forward bookings are stronger than ever before. Travel advisors continue to play a vital role, and we’ve seen an unprecedented number of customers actively seeking trusted advice and bespoke support from our dedicated travel experts, all in pursuit of crafting the perfect holiday experience. This is reflected in the research findings, which show over a third of Brits (36%) have booked a holiday through a travel advisor in the last 12 months. This rises to over half (53%) for those with a joint household income over £75,000.

“There is much to be optimistic about for the future of the industry, underscoring its enormous value that it holds for the UK economy.”

Are you ready for a change? If you have the drive and determination to succeed, we want to hear from you. Our 2024 inductions are already starting to fill up, so if you’re longing for freedom and flexibility, and want to help people experience their travel bucket list, we want to hear from you. Remember, you don’t need previous experience in the travel industry to join us as a franchisee. So, get in touch with our New Franchise team and join our community of passionate travel experts.

Read the full Travel Counsellors Travel Tracker Report.