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The power of storytelling in the travel industry

Insights

It’s not just the kids that love a good story – they are what make us tick, from a plot in soap, a good book, play or snappy headline that captures our attention, such as the recent ‘travel agent secures booking whilst in hospital’.

Why caring and kindness aren't just 'nice things'

Opinion

Caring and kindness are not just ‘nice things to do’ – this is a key trend showing a customer that you care like a friend, be that through face to face interaction or sharing such positive stories on social media.

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