Build sustainability into your business with Travel Counsellors

As a travel franchise, we recognise how important it is for clients to explore the world for years to come. According to our 2023 Travel Tracker research, 54% of consumers agree that they want travel companies to offer more sustainable options, so it’s more important than ever that travel professionals are able to provide customers with planet-friendly suggestions.

Here are 3 ways in which you can build sustainability into your business with Travel Counsellors:

1. Use destination management companies (DMCs) that take sustainability seriously: We have DMC partners across the world that have embedded sustainability into their tours. They create experiences that are beneficial for host communities, while supporting the local environment, and allowing customers to enjoy unforgettable moments that they wouldn’t get if they booked elsewhere.

2. Offer our Green Leaf hotel options: With a number of studies showing that customers are willing to pay more to stay in hotels adopting ‘eco-friendly’ practices, our Green Leaf label helps highlight hotels that have sustainability standards aligned with those created by the Global Sustainable Tourism Council (GSTC).

3. Include experiences that extend beyond just a flight and hotel stay: With hundreds of trusted suppliers and partners bookable through our integrated platform, Phenix, why not add excursions and activities that contribute to local communities in the destinations your customers are visiting? For example, you could suggest local guides or ethical wildlife viewing opportunities. Offering these as part of a bespoke itinerary will not only guide customers towards more responsible travel decisions but also create unique experiences and unforgettable memories that will highlight the value of your service.

At Travel Counsellors we’re committed to ensuring our franchisees have the knowledge and tools they need to support sustainable travel. As part of this commitment, we recently launched our Sustainability Hub for Travel Counsellors, a space for Travel Counsellors to build their knowledge and confidence around selling sustainable travel. It’s packed with training on how to reduce the carbon footprint of the trips that you create, marketing support, and recommendations from our community.

“As this topic becomes more and more relevant in the industry, I have found the Sustainability Hub to be extremely useful in increasing my knowledge of more planet-friendly travel options, and in helping me source accommodation and suppliers who are taking sustainability seriously.” – Guy Johnson, Travel Counsellor

Want to join a community that is taking sustainability seriously? Find out more about becoming a Travel Counsellor.