Build your business through first-hand travel experiences with Travel Counsellors

At Travel Counsellors, we believe that the best way to build truly personalised itineraries is through genuine expertise and first-hand experience. It’s about more than just seeing photos in a brochure; it’s about feeling the sand between your toes, tasting the local cuisine, and building real connections with the people on the ground.

When you join our community, you gain incredible opportunities to explore the products you will be working with every day. This doesn’t just deepen your knowledge; it also empowers you to create truly personalised, thoughtful, and memorable travel experiences for your customers. Over the past year, our Travel Counsellors have embraced this philosophy, embarking on countless enlightening journeys across the globe.

Building expertise through firsthand experience

Throughout the past year, we’ve enabled our community to explore the world with confidence, ensuring they have the insight and understanding needed to create meaningful moments for their clients. We organised over 120 educational ‘Fam’ trips, sending more than 600 Travel Counsellors across the globe on immersive learning experiences.

From the rich landscapes of Sri Lanka and the historic streets of Italy, to the unique culture of Japan, the diverse beauty of South Africa, and destinations across India, Morocco, the USA and beyond, our Travel Counsellors experienced these places first-hand. These journeys provided invaluable insights that simply can’t be learned from behind a desk, allowing them to offer authentic recommendations that transform a good trip into a truly unforgettable one.

Rewarding passion with unforgettable opportunities

We believe in celebrating the hard work and dedication of our community. This year, we ran 17 inspiring incentives, including two large-scale global challenges that brought our entire community together with a shared goal.

The rewards were just as exciting as the challenges themselves. Winners earned places on exclusive educational trips to bucket-list destinations, from exploring the dramatic landscapes of Iceland to sailing through turquoise waters on a Caribbean cruise. These trips go beyond being a reward; they offer valuable opportunities to build product knowledge, form lasting relationships with fellow Travel Counsellors, and return home with renewed passion and expertise to pour back into their businesses.

A new level of on-the-ground training

This year also marked the introduction of our intensive ‘product trips’, a new initiative designed to deliver deeper, on-the-ground destination training. We sent 27 Travel Counsellors to Sri Lanka for a first-of-its-kind experience, where they received hands-on training from our trusted destination management company (DMC) partners.

These immersive trips allow Travel Counsellors to understand the logistical details behind exceptional travel experiences, strengthen supplier relationships, and uncover hidden gems and insider knowledge that elevate a trip beyond the ordinary. Following the success of this programme, two new product trip destinations are already confirmed for 2026, with plans to expand further.

It’s all part of our commitment to ensuring you have the tools, connections and confidence to build a thriving travel business on your own terms.

Start your own journey with Travel Counsellors

This focus on firsthand experience, product knowledge and meaningful relationships sits at the heart of what makes Travel Counsellors different. We provide the platform to help you build a successful business while continuing to grow as a travel professional.

You’re in business for yourself, but never by yourself.

If you’re ready to turn your passion for travel into a rewarding career where learning and exploration are part of the job, we’d love to tell you more. Join one of our Discovery Events to hear directly from our community and discover how we can support your next chapter.