How to harness the power of personal relationships in travel

At Travel Counsellors, we know that building genuine connections with your customers is what transforms each itinerary into a tailor-made experience – and what turns your first-time bookings into life-long customers. If you’re passionate about delivering personalised service, forming strong relationships, and seeking a career that makes a difference, discover why Travel Counsellors could be the perfect place for you to thrive.

Grow your network, grow your business

From your very first step as a Travel Counsellor, you’ll start building meaningful relationships - not just with your customers, but with your mentor, your training cohort, and your dedicated Relationship Manager. Together, they'll give you the practical tools, expert tips, and confidence you need to succeed.

You’ll also be welcomed into a thriving community of Travel Counsellors and head office colleagues, where real knowledge is shared and you’re never far from a helping hand. It’s this relationship-first approach that sets us apart, working together as a community to achieve our goals and deliver unforgettable memories.

Build loyalty and referrals

Our community is full of inspiring stories of customers who’ve worked with the same Travel Counsellor for years. With access to world-class tools, including our in-house travel booking system, Phenix; dedicated marketing support, and a powerful referral network, building a loyal client base is not just possible - it’s expected.

As your customers' loyalty grows, you'll become part of their milestones and celebrations, from honeymoons and anniversaries to family reunions. Beyond the emotional benefits, this trust and dedication will often pay lifelong dividends, leading to repeat bookings and referrals. With almost 16,000 five-star reviews, many customers also celebrate the service they’ve received on Trustpilot, helping build your professional reputation online too.

Trust and support

Travel is rarely without surprises. Whether there’s a passport glitch, a flight delay, or a sudden global event, it’s the strength of your relationships with your customers that turns a stressful moment into an opportunity for reassurance.

As a Travel Counsellor, you’re never alone. Our dedicated Duty Office support team is available 24/7, so you can offer solutions when your customers need them most. This constant, caring presence transforms panic into peace of mind – for you and for them. It’s what inspires customers to say they’ll never book anywhere else, and what ensures our Travel Counsellors feel cared for, supported, and able to deliver their best every day.

Your business, your way

When you set up your travel franchise with Travel Counsellors, we empower you to develop your strengths and skills to attract the right clients for you. From your first ‘discovery’ call with a new client to a post-holiday follow-up with a regular, you’ll have all the coaching, technology, and marketing tools you need to find and nurture these relationships and set yourself apart.

Join a community that cares

For many Travel Counsellors, it’s not just about building a business; it’s about finding purpose and joy in giving people unforgettable experiences. You’re there for the small details, the last-minute “can you help?” calls, celebrations, and surprises.

Our supportive culture ensures you never have to do it alone; there’s always someone ready to cheer you on, offer advice, and celebrate your wins. So, if you’re ready to start a career where people truly come first, we'd love to hear from you.

See whether Travel Counsellors is the right fit for you by booking onto one of our Discovery events. We’ve got places available on our January induction, so don’t delay – join us in 2026 and make next year your best yet.