Introducing our AI-powered digital assistant, TC Co-Pilot

We’re delighted to announce the launch of TC Co-Pilot, a powerful AI assistant designed to enhance productivity and deliver highly personalised customer experiences.

Developed entirely in-house over the past eighteen months, TC Co-Pilot is a standalone interface that seamlessly integrates through our proprietary platform, Phenix. Following a successful trial involving over 120 Travel Counsellors, it is now being rolled out to our global community of more than 2,200 business owners – having evolved based on feedback and the needs of our franchisees.

What can TC Co-Pilot help Travel Counsellors with?

TC Co-Pilot stands apart from generic AI tools by offering a completely new product experience, with specialised support on using Phenix powered by our own knowledge base. It also assists with key business tasks, including:

• Building itineraries
• Researching hotels
• Creating marketing materials
• Planning social media content
• Providing tailored packing lists
• Offering local restaurant recommendations
• Creating personalised welcome letters

Beyond operational efficiency, TC Co-Pilot adds a personal touch and frees up time for our Travel Counsellors to focus on what truly matters – building relationships with their customers and corporate clients.

Jon Bauer, our Chief Technology Officer, said: “We’re delighted to roll out TC Co-Pilot to our global community. The launch of TC Co-Pilot represents a major step forward in how we use AI to support our Travel Counsellors. Rather than replacing human expertise, it enhances it, giving our community the tools to work smarter and deliver even more meaningful, personalised service. This technology is designed to free up time, spark creativity and strengthen the relationships that sit at the heart of every exceptional travel experience. It’s a reflection of our commitment to innovation that is developed by our community, for our community.

The launch is the start of an ongoing journey of development, with future updates set to include expanded itinerary options, enhanced performance insights and new creative tools to support the production of compelling marketing content, including reels.”

TC Co-Pilot forms part of our wider annual investment in technology, underscoring our commitment to innovation that deepens client relationships and builds lasting loyalty.

Join a travel franchise that gives you the technology to deliver

Ready to build a luxury travel business with the tools and technology you need to craft premium experiences that will keep your customers coming back for more? Or maybe you’re working in corporate travel and want to deliver greater levels of service for your clients?

Whatever your background, Travel Counsellors gives you the technology you need to deliver. Find out more by booking onto one of our upcoming Discovery events.