Insights

Phenix: The Secret to Our Success

Waiting on hold to operators, frustrated by inefficient processes, battling slow websites to make amends?

With the demand for travel on the rise, enquiries and bookings are coming in thick and fast for travel professionals; a welcome change following the pandemic!

However, such high demand brings agents long call wait times and makes inefficient processes even more frustrating. All of this means customers aren’t receiving excellent service.

Not for Travel Counsellors!

Phenix is the secret to our success. Here’s how:

Sell more and earn more

Phenix is our in house, integrated booking system which allows Travel Counsellors to tailor-make itineraries, no matter how complex. Travel Counsellors can flex the margin amount to suit the client and also retain 100% of the profit.

Travel Counsellors are in full control of each booking as they act as the tour operator, read more about the difference between being a travel agent and a tour operator here.

This means no more being restricted by inefficient processes. And that means more bookings made!

Create the perfect itinerary for your customer

There's a selection of thousands of hotels, cruises and other ancillary products. Travel Counsellors can also draw on the expertise of our local specialist partners. We work with over 30 hand-picked, expert DMC partners around the world. This huge product range means Travel Counsellors can create the perfect itinerary for each and every client.

We always encourage Travel Counsellors to sell what is right for the customer, so sometimes third party suppliers are used. We have great commercial rates with plenty of them, this ensures that customers will get a holiday they really love.

Grant Stirling, Gold Travel Counsellor said: "Phenix allows me to be so much more creative, I’m not offering something standard off the shelf, it is bespoke to them.”

Provide customer protection

Over the years the travel industry has seen all manner of crises. If a holiday booked in Phenix is affected, we will always look for alternatives or aim to offer a full refund to the customer to book again with Travel Counsellors.

“The majority of my business goes through Phenix. It’s brilliant, it’s flexible, it’s easy.”

Hear from David Jones, Gold Travel Counsellor, who explains how Phenix has revolutionised his business.

The best digitally-enabled platform in the industry

Our in-house booking platform Phenix, allows Travel Counsellors to tailor-make bespoke holidays for their clients and control the margin they make. David Jones explains how Phenix enables him to act as the tour operator.

Thinking about setting up your own travel business?

Do it with the best! Find out more about becoming part of Travel Counsellors, a double award-winning travel franchise.

Find out more here