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Company Updates

Travel Counsellors announces Sara Davies MBE as Growth and Entrepreneurship Partner

We’ve got some huge news to share! We’re delighted to announce that we’ve appointed entrepreneur and businesswoman, Sara Davies MBE, as our first Growth and Entrepreneurship Partner.

This new role will see Sara provide tailored coaching on entrepreneurship to our 2,100-strong community of business owners, as well as prospective franchisees who want to turn their passion for travel into a profitable, customer-first business.

Her support will include a series of webinars and exclusive in-person events, offering mentorship, training, and guidance to help Travel Counsellors launch and grow their businesses.

The webinars will be split into two separate series. Starting in March, the first programme, ‘Go Beyond’, will be a masterclass series designed to equip existing Travel Counsellors with actionable strategies and practical tools to help them scale their businesses in a competitive market.

The second series, ‘Take the leap’ is centred at aspiring entrepreneurs who want to set up a business with Travel Counsellors. Sara will provide advice on building confidence, planning for success, and implementing key strategies to help new business owners hit the ground running from day one.

Having started her crafts business in her university bedroom, Sara went on to build a business with a turnover of $34m a year. Now a public champion of business, Sara is passionate about supporting entrepreneurialism and helping others using the tips, tricks, and lessons she’s learned from building a multi-million-pound empire from scratch.

This very special appointment is part of our ongoing partnership with Sara, which has included her involvement in a previous social campaign and speaking at our annual conference for the past two years.

It also aligns with our recently conducted research, which highlighted the appetite for entrepreneurialism in the UK - with over half of respondents (56%) saying they had considered starting their own business.

Sara Davies shared her excitement about the role, saying: “Helping ambitious entrepreneurs build and grow their business is incredibly important to me. Being a Travel Counsellors customer myself, I’ve seen first-hand the dedication, passion, and support that defines this business. It’s truly inspiring to witness how Travel Counsellors uplift one another to achieve success, and I look forward to sharing my life lessons and perspectives on entrepreneurship.”

Steve Byrne, our CEO, said: “We’re so pleased to be welcoming Sara as our first ever Growth and Entrepreneurship Partner. Her track record as an entrepreneur, coupled with her passion for empowering others with energy, positivity, and authenticity makes her the perfect fit for our community. At Travel Counsellors, we’re committed to providing the best inspiration, support, technology, and tools to help our business owners thrive, enabling them to deliver exceptional experiences for their customers and clients. This partnership with Sara is a key part of that mission, and we know that her insight and experience will be invaluable in helping our Travel Counsellors achieve success for their business on their own terms.”

Join Travel Counsellors and Sara Davies at our very special webinars

Are you passionate about setting up your own travel franchise? Would you like to learn from one of the most successful entrepreneurs in British business? Sign up to our exclusive webinar series to discover Sara’s tried and tested tips for launching and growing a successful business. Spaces are limited, so secure your spot today – you won’t want to miss it!