Travel Counsellors compete to headline the leaderboard with our TC Travel Fest incentive

Throughout June, we ran our biggest global incentive programme to date – the TC Travel Fest!

Designed to build on the success of previous global incentives and to drive momentum during the key summer lates trading period, TC Travel Fest saw over 2,200 Travel Counsellors from across the globe grouped into teams of up to 50 and led by dedicated Team Captains. Each team was named after an iconic band or artist to truly bring the festival theme to life.

These Captains – made up of both Travel Counsellors and members of our colleague community – motivated their teams and encouraged collaboration, camaraderie, and sales success.

Our teams took part in weekly challenges, earning valuable points based on key business metrics such as bookings, margin, customer care, and performance in the lates market. The live leaderboard which tracked progress only added to the buzz, as teams strived to take the ‘headline slot’.

The ultimate winner’s prize

We’re delighted to announce that Team ‘Red Hot Chilli Peppers’ were crowned the deserving winners. Captained by Travel Counsellor, Thea Gillingham, the team will be setting sail on a luxurious, all-inclusive Caribbean cruise with Norwegian Cruise Line (NCL) from Miami later this year to reward them for their amazing efforts.

Thea said: “Being a self-employed travel agent can sometimes feel a bit like you’re on your own little island – you're doing your thing, building your business, and it can get a bit isolating. That’s why this incentive has been such a breath of fresh air. It’s not just about winning (although that part’s amazing!) – it’s about coming together with other like-minded business owners and creating that buzz of teamwork and collaboration

“What really made the difference was how we all pitched in with our individual strengths. We had our Disney experts, cruise ambassadors, adventure and touring specialists – and that mix of knowledge meant we could help each other get quotes across the line that might not have converted otherwise. It created this brilliant, safe space to ask questions, share advice, and really help one another grow.

Everyone on the team is absolutely buzzing to have won – it was a lot of hard work from everyone involved, and I’m so proud that our effort paid off. And to top it off, we did it on my first time as captain, which makes it even more special!”

Jim Eastwood, our Global Sales Director, commented, “TC Travel Fest was our biggest and most exciting global incentive yet. This initiative celebrated the passion, dedication, and collaborative spirit that defines our Travel Counsellors community. With a special emphasis on summer lates, our business owners rose to the challenge, supporting one another, and creating an incredible summer of shared success. It was more than just an incentive – it was a celebration of everything our community stands for, topped off with the prize of a lifetime - an all-inclusive Caribbean cruise with NCL!”

Be part of our next global incentive

Has reading about TC Travel Fest given you more FOMO than missing out on a ticket for Glastonbury? If you’d like to own your own travel business, while being part of a supportive community where collaboration is encouraged, look no further than Travel Counsellors. To find out more about what makes our business model so unique, book onto one of our relaxed Discovery events. Secure your spot today.