Travel Counsellors hosts largest Family Day to date at Alton Towers Resort

On Sunday 13th July, we welcomed Travel Counsellors, support colleagues, and their loved ones to Alton Towers Resort for the biggest and best Family Day we’ve ever hosted – with over 400 joining us at the theme park.

Now firmly established as a highlight in the Travel Counsellors calendar, Family Day is all about celebrating the values that set the business apart – care, connection, and a strong sense of community.

Guests were treated to exclusive access to the Lakeside Suite, unlimited refreshments, and a delicious two-course buffet lunch - alongside a day packed with adventures on the resort’s 40+ rides and attractions. From the world-famous Smiler to the brand-new Toxicator, the adrenaline was pumping all day long.

The little ones enjoyed plenty of excitement too, with time spent in CBeebies Land and activities including face painting and a circus skills workshop.

Everyone wore a bespoke Family Day 2025 T-shirt featuring a ride-inspired design by 15-year-old Heather Bollington, daughter of Travel Counsellor, Simon Bollington. Heather said: “It felt pretty good seeing everyone around the park wearing the T-shirt that I designed.”

Simon Ward, Director of Supplier Partner Connectivity at Travel Counsellors, commented on the day: " Family Day is always one of the highlights of our year, and this one was no exception. It was fantastic to attend with my own family and see so many others come together to enjoy such a brilliant day out. It’s a real reminder of the amazing culture we’ve built here – one that goes beyond work to create a true sense of community and care. We’re already looking forward to next year!”

Sarah Mott, Travel Counsellor, said: “I was really keen to attend the Family Day because the community is really important to me. It’s just really lovely to bring my family, introduce them the people that I’ve met, and show them everything I enjoy about being a Travel Counsellor.”

This year’s Family Day was sponsored by our valued supplier partners Bedsonline, and Norwegian Cruise Lines.

Join a travel franchise where you’ll never feel alone

If you want to be part of a travel franchise where you’ll feel part of something truly special, while having the technology and support to go beyond for your customers, look no further than Travel Counsellors. To see our caring and supportive community in action, book onto one of our upcoming Discovery Days – it could be the best decision you ever make. Places are limited over the next few months, so don’t miss out!