Travel Counsellors win ‘The Customer Loyalty Award’ at the Lloyds Bank British Business Excellence Awards

We’re thrilled to share that we’ve been named the winner of The Customer Loyalty Award at the Lloyds Bank British Business Excellence Awards 2025 – the UK’s largest and most prestigious business awards programme that celebrates the very best across a variety of industries.

This award recognises what we’re most proud of – our unrivalled dedication to care. It’s the foundation of everything we do, shaping how we support our customers, empower our community of Travel Counsellors, and build lasting relationships that turn once-in-a-lifetime trips into lifelong connections.

Our commitment to customer experience

From the very first conversation to the moment our customers return home, care sits at the heart of every decision. Our Travel Counsellors don’t just book holidays; they craft personally tailored, luxury travel experiences designed around what truly matters to each traveller.

This deeply personal approach has inspired exceptional customer loyalty - with our customers returning to their Travel Counsellor time and again, and recommending them to friends and family. It’s why this award means so much: it celebrates the trust and relationships that are the essence of our business.

Innovation that empowers the human touch

While it’s the human touch that defines us, our technology empowers it. Our AI-powered platform gives our community of independent travel experts access to smart tools that make planning, designing and managing luxury travel seamless. It’s this harmony between innovation and care that helps us deliver extraordinary experiences and keeps customers coming back, year after year.

Travel Counsellor Suvira Riza, who supported the judging panel with real examples of customer care, added: “It was a privilege to share the stories behind the relationships we build with our customers. We don’t just book travel; we are there for milestones, celebrations and once-in-a-lifetime moments. Having those bonds recognised on a national stage makes this win incredibly special, and I’m delighted to have played a part in it. We demonstrated how we consistently go above and beyond for our customers, and why loyalty is not just a buzzword for us; it is genuinely at the heart of everything we do. My business has grown purely through referrals, so I’m unbelievably grateful for every like, share, and comment that helps me continue to support my customers.”

Join an award-winning community

If you’re passionate about travel, love creating unforgettable experiences, and want to deliver the very best service for your customers, there’s never been a better time to become a Travel Counsellor. Join us at a Discovery event to get started.