What is Peaks and why is it key for travel business owners?

For people who have never worked in travel, industry-specific jargon can often mean nothing. You might have heard people talk about Peaks, but what exactly does it mean, and why is it such a golden opportunity for people who want to set up their own travel business?

What is Peaks?

In the travel industry, Peaks is the busiest sales period of the year. It typically runs from late December through to March, when demand for holidays surges. Families plan their summer breaks in a bid to beat the post-Christmas blues, couples look ahead to bucket-list adventures, and travellers everywhere are inspired by fresh starts.

For travel business owners, this means one thing: a surge in bookings and earnings.

Why Peaks matters for travel entrepreneurs

• More demand = more bookings – With holidaymakers eager to secure their perfect trip, you’ll see a natural uplift in enquiries
• Higher earnings – More bookings during this period can give your business a significant revenue boost
• A chance to build long-term loyalty – Many first-time bookers during Peaks become repeat clients, helping you build a strong foundation for your business.

Put simply: Peaks is your prime time to grow.

How Travel Counsellors helps you make the most of Peaks

At Travel Counsellors, we know Peaks is a critical time for our franchise owners. That’s why we provide the tools, support, and community you need to maximise this busy period.

TC Teams – Collaborate with fellow Travel Counsellors to share knowledge and pool expertise to respond quickly to client demand – all while boosting your earnings

Coaching and development – Our expert Relationship Managers will help you sharpen your sales skills, set achievable goals, and stay motivated through the busiest months

Sales incentives – From rewards to recognition, we’ll keep you inspired to push for your best Peaks ever. Previous Peaks global incentive rewards have included a Virgin Voyages cruise and a trip to Universal Orlando Resort

Cutting-edge tech – Our AI-enhanced booking platform, customer tools, and marketing support helps you respond quickly and professionally to every enquiry.

With Travel Counsellors, you’ll have everything you need to turn Peaks into a period of growth, momentum, and confidence for you and your business.

Why now is the perfect time to join Travel Counsellors

If you’re thinking about starting your travel business, timing is everything. By joining Travel Counsellors now, you’ll have the chance to:

• Complete your induction, start your six-month onboarding programme, and work with your mentor to get set for Peaks
• Establish connections with other Travel Counsellors, opening doors to collaboration
• Build your client base and social media presence, ready to capitalise on the surge in demand
• Get involved in extensive training to build your product knowledge and get set for success

Head into Peaks confident, prepared, and supported – rather than watching it pass you by. Joining now means you can hit the ground running during the most lucrative period in the travel calendar.

With Travel Counsellors by your side, Peaks can be the launchpad to the thriving travel business you’ve always dreamed of. Ready to take the leap? Join us for a Discovery Day to find out more about how we can empower you to be your best – during Peaks and beyond. Induction places for the remainder of 2025 are filling fast, so don’t miss out on the chance to change your life!