Your Story, Our Journey: Highlights from our Annual Global Conference

What a weekend! From 7th-9th November, over 1,500 Travel Counsellors, Support Team colleagues and valued supplier partners came together at the ACC Liverpool for our annual global conference - a celebration of community, innovation and the incredible journeys we’re all on together.

This year’s theme, ‘Your Story. Our Journey’, perfectly captured the spirit of the event: recognising every individual business owner’s success while looking ahead to an exciting new chapter for Travel Counsellors worldwide. Read on for the highlights!

Launching TC Co-Pilot – a game-changer for Travel Counsellors

One of the biggest moments of the weekend was announcing the global rollout of TC Co-Pilot, our AI assistant designed exclusively for Travel Counsellors, following a successful trial involving over 120 of our franchise owners.

Unlike generic AI tools, TC Co-Pilot is built from the ground up using our own knowledge base and seamlessly integrated into Phenix - our proprietary booking and business management platform. It’s a powerful new partner in productivity, helping Travel Counsellors:

• Build bespoke itineraries in minutes
• Research hotels and local experiences with insider precision
• Create marketing content and plan social media effortlessly
• Deliver personalised touches for clients, such as custom packing lists, local restaurant recommendations and welcome letters

By automating the admin and elevating personalisation, TC Co-Pilot gives Travel Counsellors more time to do what they do best - build meaningful relationships and craft unforgettable, luxury travel experiences.

A weekend to remember

Other highlights across the action-packed weekend included:

Our Friday Night Live welcome party

We opened the conference in true TC style with our Friday Night Live welcome party - an evening of laughter and music, including a special performance from Katherine Ryan.

Inspiring main stage sessions

Across the weekend, our main stage played host to an incredible line-up of speakers, including our Growth and Entrepreneurship Partner, Sara Davies, and author, broadcaster and adventurer, Simon Reeve.

Fresh from her Friday night performance, Katherine Ryan also graced the stage on Saturday morning to give a unique insight into her own personal journey and discuss the importance of mindset and resilience – all with a few comedy moments thrown in to keep the positive vibes high.

Meanwhile, Sara was joined by three Travel Counsellors who shared their own inspiring stories of success, drive, and community - living proof that with the right support, running your own travel business can be both empowering and rewarding.

Our TCTM travel market

Our ‘TCTM’ Travel Market brought together Travel Counsellors and our valued supplier partners for a day of networking, collaboration and discovery.

From new destination insights to the low-down on new product launches, it was the perfect opportunity to strengthen the personal relationships that make our community so unique, while ensuring our Travel Counsellors came away with valuable product and destination knowledge to pass on to their customers.

A spectacular gala dinner and awards ceremony

On Saturday, we were transported to Japan for our ‘Night in the Orient’ gala dinner and awards. As we celebrated the achievements of our top-performing Travel Counsellors, guests were treated to a spectacular headline performance from none other than The Script.

Ready to write your own story and be part of our journey?

If you’ve ever dreamed of running your own travel business with the backing of a global community, now is the perfect time to start your journey with Travel Counsellors.

With TC Co-Pilot by your side and the full support of our expert team, you’ll have everything you need to set your business up for success from day one.

Spaces are now open for our January induction, so book onto one of our Discovery events and see how far your story can go.