Travel Counsellors celebrate success at our 2025 Gold Dinner

On Sunday 23rd February 2025, we welcomed some of our ‘Gold’ business owners to Cambridge to celebrate their incredible hard work, dedication, and achievements at our annual Gold Dinner.

They were joined by over 20 members of our colleague community and some of our valued supplier partners, giving them the opportunity to meet and mingle with our support teams and build relationships with the brands they sell.

All attendees were treated to a luxury stay at the elegant University Arms Hotel, where they enjoyed a welcome drink and lavish lunch in the hotel’s grand ballroom.

After that, there was the opportunity to explore Cambridge or take part in some optional group activities – a choice of a relaxing punting tour or a modern calligraphy workshop.

Following an afternoon at leisure, it was time to get ready for the main event – our celebratory, black-tie dinner hosted at the iconic airspace hangar of IWM Duxford.

Guests enjoyed a sumptuous three-course meal under the nose of Concorde and other iconic aircraft, followed by an evening of awards and dancing to celebrate a truly special day.

Special recognition was given to 14 Travel Counsellors who were new to Gold, as well as three inspiring Travel Counsellors who had consistently hit Gold for 15 consecutive years.

What is ‘Gold’?

Gold is the title that we give to some of our best-performing business owners, based on various sales metrics over a rolling 12-month period. Although it might sound like an elitist club, that’s far from the case. ‘Gold’ is something that all our business owners can work towards if they wish, and our dedicated Relationship Managers are there to help our Travel Counsellors achieve Gold. Learn more by reading our ‘Gold explained’ blog.

Want a slice of the Gold action?

Can you see yourself at one of our future Gold dinners? It takes a special kind of person to become a Gold Travel Counsellor, so if you’ve for the drive and determination to run a successful travel business, and are committed to always going above and beyond for your customers, we want to hear from you. If you’re keen to see how Travel Counsellors could help you unleash your potential, book onto one of our Discovery events to learn more about our trusted franchise model.

Plus, keep an eye out on our blog in April for a behind-the-scenes look into our first Gold trip of 2025 to Canada – just another way in which we reward our business owners who go beyond!